Language : French

AMSbyNovacel :
the line of defense in the fight against the Coronavirus and other microbes

AntiMicrobial Shield by Novacel

Prevent all surface contact contamination ! Day-to-day protection with AMSbyNovacel.

Reassure the public with long-lasting, continuously effective protection. Secure contact areas with antiviral action that takes just 5 minutes to become effective. Fight viruses, Covid, and other diseases caused by coronaviruses or other harmful microorganisms using an extra protective barrier..

AMSbyNOVACEL is a semi-permanent virucidal spray, specifically designed for the disinfection and protection of living and working spaces.

AMSbyNOVACEL provides continuous antimicrobial action. It inhibits the growth of most types of harmful bacteria, viruses and microbes.

AMSbyNOVACEL guarantees long-lasting and persistent protection for up to 90 days depending on the numbers of people present and surface contact frequency.

Action antiviral et antimicrobienne Antiviral and Antimicrobial action
(see certification)
Action antiviral et antimicrobienne Patent pending
24h24-7j7 Continuous protection 24/7
Suitable for a range of 3D surfaces
(metal, textiles,etc.)
Thin layer (<5µm)
Quick drying
Easily cleaned with non-abrasive products

AMSbyNovacel: French design and manufacture

How does AMSbyNovacel work?

Maximum certified efficiency:

Effectiveness measured according to standard ISO 21702:2019 (antiviral activity on non-porous surfaces) against human coronavirus, HCoV-229E :

Measured antiviral activity:

  • 68.38% in 5 minutes (destruction initiated)
  • 93.69% in 15 minutes
  • 98.74% in 2 hours
  • 99.99% en 24 hours

Effectiveness measured according to standard ISO 18184 : 2019 (viral activity on textiles) on human coronavirus, HCoV-229E:

Measured antiviral activity:

  • 94.99% in 15 minutes
  • 99.97% in 2 hours

Effectiveness measured according to ISO 22196:2011 (antibacterial activity on non-porous surfaces):

Measured antibacterial activity:

  • In 24 hours : > 99.99% of S. Aureus
  • In 24 hours : > 99.99% of E. Coli/li>

Report available on request

Put in place health protection effective against CORONAVIRUS and reenergize your business

Our daily lives are changing in the wake of the pandemic. New forms of protections have emerged (masks, hand sanitizer) but are still not enough day-to-day.

  • Protect living and working spaces thanks to anti-Coronavirus action
  • Help the public, staff and customers regain confidence
  • Protect 3D surfaces easily
  • Kill bacteria can also reduce unpleasant smells
  • Reduce usage of disinfectants harmful to surfaces
  • AMSbyNovacel is suitable for indoor environments
  • Continuously effective against microbes and viruses, including human coronavirus.
  • Compatible with a wide range of surfaces (stainless steel, aluminum, plastic, glass, ceramic, wood, textiles, and more)
  • Withstands cleaning with mild products (such as soapy water)

They talk about it


Is the product effective against Coronavirus?

The antiviral activity of AMSbyNOVACEL has been tested according to standards ISO 21702: 2019 and 18184: 2019 against the 229E strain of human coronavirus (HCoV-229). This virus belongs to the same family of coronaviruses as Sars-CoV-2 (Covid-19) and AMSbyNovacel shows effective action from 5 minutes against the coronavirus.

AHave you passed the NF 14476 standard for disinfectants?

AMSbyNovacel is not a liquid surface disinfectant. It is applied as a liquid solution but the final active product is a coating, like a varnish. It is semi-permanent and remains continuously effective. Standard NF 14476 is therefore not appropriate. This is why we have followed other standards such as ISO 21702 which measures antiviral activity on plastics and other non-porous surfaces.

How is it possible to check that the product is still effective?

As long as the active agents are present, they will be active and effective against microbes (even in small amounts).

How is it possible to check that the product is still present on the surface?

Using special equipment, it is possible to detect the presence of a tracer bound to the active agent, which in no way changes the effectiveness of the product.

How long does the product stay on the surface?

It depends on how frequent contacts are with the surface. AMSbyNovacel will stay for at least 3 months on surfaces that are touched infrequently and it can be cleaned with mild products.

Does the product change the appearance of the surface?

AMSbyNovacel is clear. In most cases, it does not change the appearance of the surface. The solution is visible only on smooth, shiny surfaces (such as stainless steel or glass).

Have you done abrasion tests?

Yes, AMSbyNovacel has been tested at the "Laboratoire Textile du Cambrésis" which carried out up to 2,000 cycles of the Martindale rub test using abrasive wool under 12KPa (x2) on stainless steel and polycarbonate surfaces. The resulting surfaces still show the presence of product on the surface.

Is the product toxic?

No, the product is not toxic, either for humans or the environment.

In accordance with Regulation (EC) no. 1272/2008 and its adaptations, the solution presents no risk for the environment.

In accordance with directives 67/548 / EEC, 1999/45 / EC and their adaptations, the solution presents no risk for health.

In accordance with directive 2002/72/EC - Regulatory Commission (EU) No. 10/2011, the active ingredient is approved for “food contact”

Is the product hazardous for children?

AMSbyNovacel is not hazardous for humans and the active agent is approved for "food contact" (see above at "Is the product toxic?"). It is therefore not hazardous for children.

Is the product's action against viruses and bacteria immediate?

AMSbyNovacel becomes effective very rapidly. Tests after 5 minutes show that the anti-viral action has commenced. In addition, in the protocol of the ISO 21702:2019 standard, the quantity of virus placed on the surface is disproportionately greater than in real life. The amount deposited is equivalent to 40 million highly contagious sneezes.

Is AMSbyNovacel a substitute for regular cleaning?

No, AMSbyNovacel will protect product surfaces in between cleans. It is an extra shield to defend against Covid-19.

What is the difference between microbes, viruses and bacteria?

Microbes are microscopic living organisms. There are three very different categories of pathogens (agents causing disease): yeasts and fungi, bacteria and viruses. Bacteria are single-celled organisms and can reproduce on their own by cell division (a mother cell produces two daughter cells). As for viruses, they are infectious agents that require a host to trigger their replication.

Does AMSbyNovacel contain nanoparticles?

The antimicrobial silver additives present in the NOVACEL product are not based on "silver nanoparticles".

Nanoparticles are generally particles smaller than 100 nm in size. Silver nanoparticles are typically 25 nm. Particles of these dimensions can be transferred from processed products to the environment. They are therefore suspected, because of their nanometric size, of being ""potentially toxic"" for humans and the environment.

Silver, the active ingredient of the NOVACEL product, consists of particles with an average size of 2 µm. This means that they are 80 times larger than silver nanoparticles. The microparticles in the NOVACEL product are incapable of crossing biological barriers. The NOVACEL product releases silver ions only “on demand” - i.e. only when in the presence of certain microbial species (such as the Coronavirus). Silver ions not absorbed by microbes cannot exist independently due to their high reactivity. They complex very quickly with other inorganic ions in the environment to form insoluble silver compounds.

Does AMSbyNovacel contain silver zeolites?

AMSby NOVACEL does not contain silver zeolites as is the case for some masks. Silver zeolites are classified as reprotoxic Repr. 2; H361d

For additional information:


AMSbyNovacel is registered as a type TP02 biocide under French directive L.552-2 in the Environment Code as part of European Regulation (EU) No 528/2012. A biocide is a chemical substance whose purpose is to destroy, kill, expel, render harmless, prevent activity or control harmful organisms.

Use biocide product with precaution. Before usage, please read label and description about the product.

AMSbyNovacel has been registered in the Synapse/Simmbad databases with France's national food safety agency (ANSES).

In accordance with Regulation (EC) no. 1272/2008 and its adaptations, the solution presents no risk for the environment.

In accordance with directives 67/548 / EEC, 1999/45 / EC and their adaptations, the solution presents no risk for health.

In accordance with directive 2002/72/EC - Regulatory Commission (EU) No. 10/2011, the active ingredient has been approved for “food contact”.

ASMbyNovacel is intended for professional use.

AMSbyNovacel is not a replacement for personal protective measures. It is a second line of defense, an extra barrier against harmful microbes. It can supplement standard cleaning regimes by providing continuous antimicrobial action (24/7).

AMSbyNovacel is an extra shield for barrier gestures.

Privacy policy

You are attentive to the use and sharing of your personal information and that is normal! We thank you for your confidence in us to treat them scrupulously, carefully and appropriately. By visiting this website, you agree that Boston Tapes may collect, process and use the personal information referred to below.

The processing of Personal Data of Users registered on this website is subject to French law, in particular Law No. 78-17 of 6 January 1978 on data processing, data files and individual liberties, as amended (known as the Data Protection Act) and Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 applicable as from 25 May 2018 (known as the GPDR).

Definition of terms used in our information policy.

What customer information does Boston Tapes collect and what is its purpose?

Boston Tapes respects a principle of data minimisation by collecting its data for a specific, explicit and legitimate processing purpose. The customer information we collect helps us to personalize and continually improve your experience on Boston Tapes website. We use this information to process requests, store and update our files and thus your accounts with us. Below are the types of information we collect. Information you provide us with

Your information Their purpose

Name - First name - Email - Telephone number

When you contact us, we ask you for this information in order to facilitate exchanges with you.

Company and possibly Service and Function

As our products are intended for professionals only, we use this information to better understand your company's needs and provide you with an appropriate offer.


This information is useful for us to put you in contact with an employee who is geographically close to you. They also allow us to better know our audience.

Message Our exchanges are kept in order to ensure a better follow-up to your requests but also for the purpose of training our staff.


Your information Their purpose

Request for Recommendation: Sector and Nature of the Materials to be Protected

This information is useful to us to better meet the needs of your sector.

Request for Recommendation: Surface protection film already in use

This information allows us to find the type of product that best meets your needs more quickly.

Request for Recommendation: Approximate annual volume of your project

This information allows us to estimate the volume we should produce as part of our collaboration.

Please note that you can request access, rectification and deletion of this data at any time by using our dedicated DGPS form or by contacting our Data Protection Officer named above under "Data Controller and DPO".

Information collected automatically

Each time you contact us, we receive and store certain types of information. Like many other websites, we use cookies and obtain certain types of information when your browser accesses the Boston Tapes website or advertisements and other content displayed on other websites by or on behalf of Novacel.

What about cookies?

In order to allow our systems to recognize your device and provide you with features, we use "cookies". Cookies" are unique identifiers that we transfer to your device to allow our system to recognize your device and provide you with certain features. They do not allow us to know your identity under any circumstances. These cookies also allow us to collect statistical data on the use of our website in order to improve your user experience.

When you browse our website, by default these cookies are enabled. However, you can refuse to accept cookies by making the following settings depending on the browser you are using:

Does Boston Tapes share the information it receives?

Information about our customers is an important part of our business and our job is not to trade it. We share this information only in the following cases and for the purposes described in this Privacy Policy, with Boston Tapes and the subsidiaries controlled by Boston Tapes that are either subject to this Privacy Policy or apply rules that are at least as protective as those described in this Privacy Policy.

Protection of Boston Tapes and third parties

We disclose the content of customer accounts and other personal information when required by law or if such disclosure is necessary to enforce and apply our General Terms and Conditions of Sale and other agreements, or to protect the rights, property or safety of Boston Tapes or users of Boston Tapes sites or others.

What are my rights?

As mentioned above, you always have the option of not providing any information, even if some information is required to contact Boston Tapes. In accordance with the provisions in force, you have a right of access, modification, rectification, portability, processing limitation, opposition to profiling and deletion of information concerning you.

Right to portability

You have a right to portability, which allows you to retrieve your data and store it as you wish. You are free to transfer this personal data or to ask us to transfer it to another structure. Only the personal data you have provided to us via the website are eligible for the right to portability.

Right to limitation of processing

You can exercise your right to limit the processing of this data using the procedure described in this policy. This right applies in particular in the following cases:

Right to object to profiling

Profiling" refers to any form of automated processing of personal data consisting in using such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict his online behaviour. With the right to object to profiling, you can object to the processing of this data for direct marketing purposes.

How long do you keep my data?

Boston Tapes sites store all your personal data for a period of six months and your cookies for one month.

Is my information safe?

Boston Tapes undertakes to give access to your personal information only to persons authorised by virtue of their position. We are committed to the utmost confidentiality regarding this data.

We maintain physical, electronic and backup security measures in connection with the collection, retention and disclosure of our customers' personal information.

We implement technical and organisational measures specially designed to prevent, as far as possible, any alteration, loss, intrusion or disclosure of your personal data.

Additional information and exercise of rights

For any request relating to your personal data and/or to exercise the above-mentioned rights, please contact Boston Tapes at

You can also contact Boston Tapes by post:

Boston tapes S.p.A.
S.P. Cellole-Piedimonte
81037 Sessa Aurunca (CE-Italy)